Capitalism in the USA 1900-1940
How the world's biggest capitalist economy roared through the 1920s, crashed in 1929, and was rebuilt by the New Deal.
Speaker notes
Frame the unit as a case study of capitalism as an economic system: how it produces rapid growth, why it can collapse, and how governments respond. The two threads are (1) the free-market boom of the 1920s and its weaknesses, and (2) the crash of 1929 and Roosevelt's New Deal response. Preview that this history also connected to South Africa through gold and world trade.
What is capitalism?
An economic system built on private ownership, profit and market competition.
Under capitalism, businesses and property are owned privately, not by the state. Owners invest money (capital) to make goods or services, sell them for a profit, and reinvest to grow. Prices are set by supply and demand in a competitive market.
- Laissez-faire: the belief that government should interfere as little as possible in the economy.
- Free market: buyers and sellers make their own choices with limited regulation.
- Shares and the stock market: people buy small parts of a company, hoping its value rises.
Speaker notes
Define terms precisely because the rest of the unit uses them constantly. Contrast capitalism briefly with communism (state ownership, central planning) which learners meet in the Russia topic. Stress that in the 1920s USA the dominant policy was laissez-faire: Republican governments believed the market would regulate itself - an idea the Depression would later challenge.
The rise of industrial capitalism
By 1900 the USA had become the world's leading industrial economy.
Rich natural resources, a growing population fed by immigration, and new technology made the USA an industrial giant. Powerful big businesses and monopolies - in steel, oil and railways - dominated whole industries and made a small number of owners enormously wealthy.
- Mass production: Henry Ford's moving assembly line (from 1913) made goods cheaper and faster.
- Ford's Model T car put motoring within reach of ordinary families.
- Higher wages in some factories, such as Ford's $5 day, helped workers become consumers too.
Speaker notes
Explain the significance of mass production: the assembly line broke work into simple repeated tasks, cutting costs dramatically. This lowered prices, raised output and, in Ford's case, paid wages high enough for workers to buy the products they made - a virtuous circle of consumption at the heart of 1920s prosperity. Note the flip side: monopolies concentrated wealth and power.
The 1920s economic boom
After the First World War the USA enjoyed a decade of rapid growth and rising consumer spending.
The 1920s became known as the Roaring Twenties. Factories poured out cars, radios, telephones, fridges and other consumer goods. Advertising and easy credit (hire purchase, or 'buy now, pay later') encouraged people to spend, while cinema, jazz and new fashions changed everyday culture.
- Car ownership soared, boosting steel, rubber, glass, oil and road building.
- Electrical goods and mass advertising created a modern consumer society.
- Republican governments kept taxes low, cut regulation and raised tariffs on imports.
Speaker notes
Bring the boom to life with everyday detail, but keep the analytical thread: prosperity rested on mass consumption fuelled by credit. Ask learners what could go wrong if people borrowed heavily to buy goods. Note that the boom was real but built on some fragile foundations - a point the next slides develop. High tariffs (e.g. Fordney-McCumber, 1922) protected US industry but hurt world trade.
Why did the economy boom?
Several forces combined to drive the growth of the 1920s.
Mass production
Assembly lines cut costs and flooded the market with cheap, desirable goods.
Easy credit
Hire purchase let ordinary people buy expensive goods on instalments.
Confidence & policy
Low taxes, little regulation and rising share prices encouraged spending and investment.
Speaker notes
Use these three cards as an analytical framework rather than a list to memorise. Push learners to see the links: mass production needs mass consumption; mass consumption was propped up by credit and confidence. When confidence collapsed in 1929, each of these strengths could turn into a weakness. This sets up the causes of the Depression.
Speculation on the stock market
Rising share prices tempted millions to gamble on shares - often with borrowed money.
As share prices kept climbing, ordinary people rushed to invest, hoping to sell later at a profit - a practice called speculation. Many bought shares 'on the margin', paying only a small part of the price and borrowing the rest. This worked while prices rose, but it meant the market was built on a mountain of debt.
- Share prices rose far faster than the real value of companies.
- Buying on margin meant a small price fall could wipe out an investor.
- By 1929 the market had become dangerously overheated - a speculative bubble.
Speaker notes
Explain the concept of a bubble clearly: prices detached from the real earnings of companies because everyone assumed they would keep rising. Buying on margin magnified both gains and losses. This is a classic weakness of unregulated capitalism and a central cause of the crash. Ask: what happens to margin buyers if prices suddenly fall?
Winners and losers of the boom
The 1920s boom hid deep inequality and weaknesses beneath the surface.
Speaker notes
This slide adds essential nuance: the 'Roaring Twenties' did not roar for everyone. Overproduction in agriculture pushed farm prices down all decade, leaving farmers in debt long before 1929. Wealth was very unequally shared, so demand for goods depended on a narrow group and on credit. This structural weakness helps explain why a stock market crash could tip the whole economy into depression.
From boom to bust, 1913-1938
- 1913 Ford introduces the moving assembly line
- 1920s The Roaring Twenties consumer boom
- 1929 Wall Street Crash (October)
- 1930-32 Great Depression deepens; mass unemployment
- 1932 Franklin D. Roosevelt elected president
- 1933 New Deal begins - the 'First Hundred Days'
- 1935 Second New Deal: Social Security, Wagner Act
Speaker notes
Use the timeline to consolidate the shape of the story before the detailed crash and recovery slides: a long boom, a sudden crash, a deepening depression, then a political change (Roosevelt) that brought government intervention. Ask learners to notice how quickly confidence turned to crisis - roughly a decade of boom undone in weeks.
The Wall Street Crash
In late October 1929 share prices collapsed, wiping out fortunes almost overnight.
Confidence cracked and investors rushed to sell before prices fell further. On Black Thursday (24 October 1929) and especially Black Tuesday (29 October 1929), millions of shares were dumped and prices crashed. Margin buyers could not repay their loans, and banks that had lent the money began to fail.
- The value of shares fell so far that many became almost worthless.
- Panic selling fed on itself as everyone tried to get out at once.
- The crash destroyed savings, credit and confidence across the whole economy.
Speaker notes
Make clear that the crash was a trigger, not the sole cause, of the Depression. It exposed and magnified the underlying weaknesses: overproduction, unequal wealth, reckless speculation and fragile banks. Explain the domino effect - falling shares ruined margin buyers, who could not repay banks, which then collapsed, wiping out ordinary savers who had nothing to do with the stock market.
The Great Depression
The crash spiralled into the deepest economic crisis in modern history.
As banks failed and confidence vanished, spending dried up. Factories cut production and laid off workers; jobless people could not buy goods, so still more factories closed - a downward spiral. By 1933 roughly one in four American workers was unemployed, and shanty settlements nicknamed 'Hoovervilles' appeared in many cities.
- Thousands of banks collapsed, wiping out families' savings.
- Farm prices fell so low that crops were left to rot while people went hungry.
- High US tariffs and falling trade spread the Depression around the world.
Speaker notes
Emphasise the human scale of the crisis and the concept of a deflationary spiral: unemployment cut demand, which cut production, which raised unemployment. Explain why it became global - the USA was central to world trade and finance, and high tariffs plus collapsing US lending strangled other economies. This is a key example of a 'crisis of capitalism'. Note figures are approximate and vary by source. [SME] Please confirm the unemployment and bank-failure figures preferred for CAPS.
The New Deal: the 'Three Rs'
Roosevelt rejected laissez-faire and used government power to fight the Depression.
Relief
Emergency help for the poor and unemployed - food, work camps and public jobs.
Recovery
Restart industry and farming through spending, loans and price supports.
Reform
Change the rules - regulate banks and the stock market so it could not happen again.
Speaker notes
Explain the big idea: Roosevelt (elected 1932, inaugurated March 1933) broke with laissez-faire and argued that government must actively intervene to save capitalism. His radio 'fireside chats' rebuilt confidence. The 'Three Rs' - Relief, Recovery, Reform - give learners a clear framework for evaluating the New Deal in the next slide.
The 'alphabet agencies' - and the arguments
A wave of new government agencies put the New Deal into practice - but it divided opinion.
In the 'First Hundred Days' and after, Roosevelt created agencies known by their initials: the CCC (jobs in conservation), the TVA (dams and electricity), the AAA (help for farmers) and the WPA (public works). The Social Security Act (1935) introduced pensions and unemployment support.
The only thing we have to fear is fear itself. Franklin D. Roosevelt, inaugural address, 1933
- Critics on the right said it gave government too much power and cost too much.
- Critics on the left said it did too little for the very poorest.
- Most historians agree full recovery came only with the Second World War, but the New Deal saved capitalism and reshaped the state.
Speaker notes
Encourage balanced evaluation - a core FET skill. The New Deal reduced suffering, created jobs and restored faith in the system, and its banking and stock-market reforms (such as bank deposit insurance and market regulation) lasted for decades. But unemployment stayed high until wartime spending, and the Supreme Court struck down some measures (NRA in 1935, AAA in 1936). Frame the key debate: did the New Deal go too far, or not far enough?
How the Depression reached South Africa
As a trading, gold-producing country, South Africa could not escape the world crisis.
Falling world trade and prices hit South Africa hard, and a severe drought deepened the pain for farmers. The government at first stayed on the gold standard, which kept the currency expensive and worsened the slump, until it left the gold standard at the end of 1932. The gold price then rose, boosting the mines and helping the economy recover.
- White and black farmers alike were pushed off the land, speeding urbanisation.
- Leaving the gold standard revived the crucial gold-mining industry.
- The crisis helped push Hertzog and Smuts into the 1934 'Fusion' government.
Speaker notes
Connect this world-history topic to learners' own country. The Depression is a strong example of global economic interdependence. Keep the level appropriate: the key ideas are that South Africa suffered through falling trade and drought, and that abandoning the gold standard in late 1932 raised the gold price and aided recovery, which fed into the politics of the 1934 Fusion government. [SME] Please confirm how much South African economic and political detail the CAPS topic expects here.
What we learned - and review questions
Capitalism drove spectacular growth, produced a devastating crash, and was reshaped by state intervention.
The USA's free-market boom of the 1920s rested on mass production, credit and confidence, but also on inequality and reckless speculation. The 1929 crash triggered the Great Depression, and Roosevelt's New Deal replaced pure laissez-faire with active government - a turning point in how modern states manage their economies.
Q. Explain how mass production and easy credit helped cause both the boom and the crash of the 1920s. (6 marks)
Q. Why did the Wall Street Crash of 1929 lead to the Great Depression? Refer to at least three causes. (8 marks)
Q. 'The New Deal saved American capitalism.' Do you agree? Give reasons for and against. (10 marks)
Speaker notes
Close by returning to the big question of the unit: what are the strengths and weaknesses of capitalism as an economic system? The three questions mirror CAPS source-based and extended-writing styles, with mark allocations rising in difficulty. Encourage balanced, evidence-based argument in the final essay-style question. This topic also links forward to the 'crisis of capitalism' that fed the rise of fascism and Nazism.
- Grade
- Grade 11
- Subject
- History
- CAPS topic
- Capitalism in the USA 1900-1940
- Resource type
- Presentation